ADX ad exchange 广告交易平台
coupon 赠品
CPC cost per click
CPS cost per sales
CTR click through rate 点击率
discount 折扣
DMP data management platform
DSP demand site provider 需求方平台
invoice 发票
ROI return on investment 投资回报率; rate of interest 利润率
RTB real time bidding 实时竞价
showcase 展示
SSP supply site platform 供应方平台
warranty 保修