可先看看斯坦福的计算广告学课程
搜不到的话，精华区有网址
一些论文关键词，如
Click Through Rate Prediction
Auction
Advertisement/Ad
Sponsored Search
一些会议，如SIGIR、WWW、ICML、IJCAI、WSDM等
论文举例：
Estimating Advertisability of Tail Queries for Sponsored Search
Optimizing Relevance and Revenue in Ad Search: A Query Substitution Approach
Online Expansion of Rare Queries for Sponsored Search
Web-Scale Bayesian Click-Through Rate Prediction for Sponsored Search Advertising in Microsoft’s Bing Search Engine
【 在 braveknight (烈日) 的大作中提到: 】
: 初级的，入门了解
: 谢谢了