【计算广告】

https://www.jianshu.com/p/7b6f45548018

https://www.jianshu.com/p/ada4fbba564b

 https://blog.csdn.net/u013093759/article/details/88744257

https://blog.csdn.net/xifeijian/article/details/78837642

 https://blog.csdn.net/u013093759/article/details/88744257

http://www.360doc.com/content/16/0121/21/20720847_529640746.shtml

https://blog.csdn.net/bigheadyushan/article/details/77513525

http://www.xiaoyunhua.com/1586.html

https://cloud.tencent.com/developer/article/1446122

https://www.jianshu.com/p/99a5f9cdee6e

【DMP】

http://www.sohu.com/a/260040731_99982360

https://blog.csdn.net/pmcaff2008/article/details/78683036

http://www.woshipm.com/pd/870271.html

【CTR预估】

https://www.cnblogs.com/xianbin7/p/10661572.html

https://blog.csdn.net/u010352603/article/details/80590152

 https://github.com/shenweichen/DeepCTR

https://deepctr-doc.readthedocs.io/en/latest/Quick-Start.html

https://zhuanlan.zhihu.com/p/53231955

 https://www.zhihu.com/question/348103064/answer/878224028

https://cloud.tencent.com/developer/article/1005416

https://www.meihua.info/a/72378

 https://blog.csdn.net/qq_16234613/article/details/81460012

https://cloud.tencent.com/developer/article/1005416

https://www.jianshu.com/p/33d74d8caba1

https://blog.csdn.net/u010352603/article/details/80590152

https://www.cnblogs.com/xianbin7/p/10661572.html

【GSP】

https://www.sohu.com/a/260212753_99992219

https://www.jianshu.com/p/d616cbcc8666

http://ju.outofmemory.cn/entry/116780

https://blog.csdn.net/dusiliang/article/details/79278414

https://www.sohu.com/a/260212753_99992219

人工智能的局限

https://blog.csdn.net/ahaotata/article/details/83210686

https://www.jianshu.com/p/314a63233e19

【各种模式】

https://www.sohu.com/a/157406802_226787/

【CDP】

http://www.sinobasedm.com/index.php?c=content&a=show&id=496

【媒介代理】

http://www.sohu.com/a/327524517_288347

【Cookie mapping】

https://www.cnblogs.com/zl0372/p/ad_1.html

https://blog.csdn.net/gymaisyl/article/details/83065869

https://blog.csdn.net/Jogger_Ling/article/details/64441528

【广点通DMP】

https://de.qq.com/featuresportal/data-access/action/

https://www.zhihu.com/question/23463700

【创建自己的营销引擎DSP+ADN+DMP】
https://help.aliyun.com/product/51213.html?spm=a2c4g.11186623.6.540.65ae6835q1Bc4n

http://amp.ad.sina.com.cn/sax/doc/zh-CN/xhtml/bk01pt02ch04.xhtml

【OPEN RTB】

https://github.com/google/openrtb

https://github.com/anossov/openrtb

https://www.iab.com/guidelines/real-time-bidding-rtb-project/ 

 https://github.com/OAI/OpenAPI-Specification/blob/master/versions/3.0.0.md

 https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-FINAL.pdf

【欺诈】

https://blog.csdn.net/o2jw5jowv8ogmt7skp/article/details/78389628

【ADX接入】

https://cloud.baidu.com/doc/ADX/s/3jwvycc3o/

 https://cloud.baidu.com/doc/ADX/s/Ojwvyccet/

【GBDT】

https://www.cnblogs.com/bnuvincent/p/9693190.html

【出价策略】

http://www.limei.com/newscontent?id=796

【用户标签】

https://36kr.com/p/5133229

【共线性】

https://blog.csdn.net/qq_15111861/article/details/80690210

https://blog.csdn.net/Neekity/article/details/88056242

https://www.cnblogs.com/Belter/p/8536939.html

【一些报告及思考】

https://www.useit.com.cn/thread-15793-1-1.html

https://www.rtbchina.com/2017-the-year-of-transparency-debate-for-dsp-and-programmatic.html

 http://www.chinawebanalytics.cn/naming-of-cdp-dmp-crm/

http://www.sohu.com/a/310996020_252961

https://www.sohu.com/a/308355315_100294792

http://wenku.it168.com/d_001543601.shtml

【OpenRTB】

https://blog.csdn.net/hadoopdevelop/article/details/46371635

https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-FINAL.pdf

【造假】

https://www.rtbchina.com/the-three-reasons-ad-fraud-seems-so-overwhelmingly-large-now.html/amp

 【AB-Test】

https://www.jianshu.com/p/35b3b1d05132